Dear all,
I am so happy to be able to work with PENNYBLACK again for SS 14! This time they even let me designed the window display as well, I am so grateful! The theme of this season is "Decontextualized". At first, I couldn't really understand the meaning completely. So I researched it more and found out what it really means is to think outside the box, to remove the context of the object and then brings a brand new meaning to it. Since I live in Hong Kong, I want to bring some Chinese elements to the window display so I suggest using the symbol of Tai Chi. I break down the Tai Chi into two pieces like the wings of a lady bug or petals of a flower that is blossoming. I also get rid of the original black and white colors and choose eight different colors to give a new image of Tai Chi. I know it may all sound very abstract but I am so happy everything turns out great!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirLbyG9xg0onD4I6-3JtpYwpEYsC4l1P_lNR1p1HcjtcEcmtuJVNqViXX0tfwp0vQl9qIGCXBUiK1oyuAVoElFOJZcDBk7MNgD6KbgEet8cb797Ba47G3TGjIoC4NHReD4r15NRJNjnWTB/s1600/penny1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMjQLeGW5lGZ0pgIF3RryvXperInw3ywnTRCVu3tr9Nu3NFHiWblR0E4QCf2C6k7k_vVwkslpuh0o7a-LVgoQGKsrROZKeQ4bDdMOXvuvNF6XouGP8W0aI6nDYpjyz4TG3jgnTJY97C9N8/s1600/penny2.jpg)
The big Tai Chi at the back is movable! I love it! Moreover, I styled 16 outfits for the photo shoot, hope you guys will enjoy the photos!
As you can see I use the eight colors that I choose as the backdrop. And of course I did some photos with the model Angie together haha!
It is so cool using my own label Joey Ma to mix and match with PENNYBLACK clothes! I had so much fun, hope you guys enjoy my concept and styling!
Love always,
Joey