All rights are reserved to © Joey Ma 2013

Wednesday, April 16, 2014

Tata Christiane X Calvin Klein Day!

Tops - both from Tata Christiane.
Underwear - Calvin Klein.
Puffy Socks - Tata Christiane.
Socks - Vivienne Westwood.
Shoes - World's End Vivienne Westwood.
Clutch - Homanz X Joey Ma.

Monday, April 14, 2014

Taipei, April 19, this Sat at Merci! See you all!


Love always,

Friday, April 11, 2014

PENNYBLACK meets TAI CHI by Joey Ma!

Dear all,

I am so happy to be able to work with PENNYBLACK again for SS 14! This time they even let me designed the window display as well, I am so grateful! The theme of this season is "Decontextualized". At first, I couldn't really understand the meaning completely. So I researched it more and found out what it really means is to think outside the box, to remove the context of  the object and then brings a brand new meaning to it. Since I live in Hong Kong, I want to bring some Chinese elements to the window display so I suggest using the symbol of Tai Chi. I break down the Tai Chi into two pieces like the wings of a lady bug or petals of a flower that is blossoming. I also get rid of the original black and white colors and choose eight different colors to give a new image of Tai Chi. I know it may all sound very abstract but I am so happy everything turns out great!

The big Tai Chi at the back is movable! I love it! Moreover, I styled 16 outfits for the photo shoot, hope you guys will enjoy the photos!

As you can see I use the eight colors that I choose as the backdrop. And of course I did some photos with the model Angie together haha!

It is so cool using my own label Joey Ma to mix and match with PENNYBLACK clothes! I had so much fun, hope you guys enjoy my concept and styling!

Love always,

Saturday, April 5, 2014

Vinti Andrews Day!

Vintage Earrings.
Vintage Glasses.
Top - Vinti Andrews.
Shorts - Vinti Andrews.
Socks - Vivienne Westwood.
Shoes - Underground.

Tuesday, April 1, 2014

Joey Ma Debut Collection with Candies X Joey Ma Accessories Collection!

Dear all,

This video is in Cantonese, hope you guys will like it! I enjoyed it a lot, thanks for having me!

Love always,

Saturday, March 29, 2014

Candies X Joey Ma with Homanz X Joey Ma and Tata Christiane Day!

Hairband - Vivienne Westwood.
Earring - Candies X Joey Ma.
Top - Tata Christiane.
Shorts - Joey Ma.
Socks - Vivienne Westwood.
Shoes - Junn. J.
Bag - Homanz X Joey Ma.


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