PENNYBLACK meets TAI CHI by Joey Ma!

Dear all,

I am so happy to be able to work with PENNYBLACK again for SS 14! This time they even let me designed the window display as well, I am so grateful! The theme of this season is "Decontextualized". At first, I couldn't really understand the meaning completely. So I researched it more and found out what it really means is to think outside the box, to remove the context of  the object and then brings a brand new meaning to it. Since I live in Hong Kong, I want to bring some Chinese elements to the window display so I suggest using the symbol of Tai Chi. I break down the Tai Chi into two pieces like the wings of a lady bug or petals of a flower that is blossoming. I also get rid of the original black and white colors and choose eight different colors to give a new image of Tai Chi. I know it may all sound very abstract but I am so happy everything turns out great!

The big Tai Chi at the back is movable! I love it! Moreover, I styled 16 outfits for the photo shoot, hope you guys will enjoy the photos!

As you can see I use the eight colors that I choose as the backdrop. And of course I did some photos with the model Angie together haha!

It is so cool using my own label Joey Ma to mix and match with PENNYBLACK clothes! I had so much fun, hope you guys enjoy my concept and styling!

Love always,
Joey

PENNYBLACK X Joey Ma's feature on Ketchup Magazine!

Dear all,

I always thank Ketchup for letting me to such fun styling work! I hope you like the work that I did in this feature! I had so much fun! Thank you to everyone who involved in this photo shoot!

Love always,

Joey

PENNYBLACK X Joey Ma's Freedon Collection available now in Harbour City PENNYBLACK store!

PENNYBLACK specially chooses three of my paintings to print as the postcards for promotion items, go get a copy! The quote is what I write when it comes to the meaning of freedom:

"FREEDOM is the main concept for this collection, and to me, Picasso's entire life represents what Freedom really means. He changes his painting styles many times during his lifetime and always don't care about what other people think of his artworks. It is a pure freedom of creativity."

Come to Harbour City PENNYBLACK store to take a look! It is showing now till Nov 25th.

Hat - World's End Vivienne Westwood.

Shirt - Joey Ma.

Shorts - Joey Ma.

Socks - Vivienne Westwood.

Shoes - YSL. (I know now is called Saint Laurent Paris, but these shoes are few years old and they are YSL, no one can substitutes YSL.)

Love always,

Joey

PENNYBLACK X Joey Ma's Freedom Collection! Nov 18 - 25 in Harbour City Penny Black store!

Dear all,

When PENNYBLACK approached me about this exiting project, I was very surprised. PENNYBLACK told me when they think of the word, "Freedom", my name came up right away haha! PENNYBLACK invites me to style their clothes with my accessories to create the PENNYBLACK X Joey Ma's Freedom Collection! I was having so much fun styling the clothes that I came up with 17 outfits! They will be showing in Habour City PENNYBLACK from Nov 18 to 25. Please come have a look if you have time. 

The address is: Harbour City, Gateway Arcade, Level 2, Shop No. 2206.

                         海港城港威商場2樓2206.

Here are some of the photos from the collection, hope you guys will like them!

I really like this collaboration is because PENNYBLACK has a limited edition of 4 styles of T-shirts that is based on the work of Picasso. If you know me, Picasso is my favorite artist of all time. His works and attitudes about life are just so inspiring. I wrote a paper about him when I was in college. Therefore, I am just so happy to have this opportunity to work with PENNYBLACK.

The model and I are both wearing the limited T-Shirts. Also, the coats that I am wearing are from PENNYBLACK as well.

Love always,

Joey